Optimizing your Amazon Sponsored product Ad is critical to target your audience and get your product or services in front of the right audience. You may have a great product to sell, but all your efforts will go in vain if you don’t know how to serve your ads. Or you might end up wondering whether you are making or losing money in Ad spends. Right?
Well, let’s now understand how you can leverage saleonline.ai’s Amazon tool for optimizing your sponsored product ads.1. Constantly Track Your Performance
The number one tip for becoming a successful Amazon Seller is keeping a close watch over your performance metrics. Develop a habit of checking your Overall performance daily, as it paves the way for improvement. With Saleonline.ai’s All-In-One dashboard, sellers can now track the important metrics for their campaigns all from one place.
For example, you can track the CTR, Conversion Rates, CPAs and ACoS with the all-in-one dashboard. Navigating to the right most dropdown menu under cross-matrix comparison, you can also compare two metrics against each other in graphical view. It allows for easy analytics of how you are spending on your ads and what in return you are getting. You can compare say, ACoS and the orders you got on your Sponsored Ads.2. Identify Your Best and Worst Performing Keywords
Scrolling down the dashboard report, the tool presents you with the Best and Worst performing keywords. Why to identify your best and worst performing keywords? Remember that those are the keywords you use in your Ads that will decide the potential success of your campaigns. If you are bidding on irrelevant keywords, then you are paying for clicks by irrelevant audience and ultimately you will have high ACoS when compared o the conversions. Additionally, you can avoid spending or limit the spending on keywords that don’t yield any orders for you.
In above example, a seller may identify that the keyword ‘brain tune honey’ is not yielding any orders for the product. As people might not be searching for his product using this keyword, he may now decide to focus more on the best performing keywords when optimizing his Ads.3. Drop the ACoS with Negative Keywords
You might ask, what are the negative keywords? Well, as you already know there’s always a set of highly relevant keywords. In the same way, there’s a set of Keywords for each business that relate to the field broadly but are irrelevant specifically to your product. As an example, a seller who sells laptop computers, won’t want his ads to show up when searched for desktop computers. Right? If the seller doesn’t add the ‘desktop computer’ to his negative keywords list, the ad will keep showing for every type of computer and will be charged for every query.
With SaleOnline.ai’s Amazon tool you can easily add the keywords that are irrelevant to you as negative keywords. Under the search terms report, you will be presented with a list of keywords. At the top there are two options to ‘Add as Keyword’ and ‘Add as Negative Keyword’. You can select any search term, and add it as a negative or positive keyword to refine your targeting.4. Set Your ACoS Target
ACoS indicates the ratio of ad spend to targeted sales. It helps us decide the profitability of our campaigns. Ideally you should keep your ACoS at break even points i.e. the spends should not be more that your profit margins.
A seller can determine his target ACoS depending on which net profit margin you’d like to have after ad spend. The SaleOnline.ai’s Amazon tool lets you define your target ACoS for individual campaigns right from the tabs menu. Preferably start with the moderate targets. Defining the right target ACoS value for is critical to get all the information needed to determine how profitable the Ad campaigns are.5. Use the Automated Biding Suggestions
The beginners find it difficult to determine the next course of action on a specific event when analyzing their campaign performance. Determining the bids for individual keywords time consuming chaos without proper understanding. As a seller you want to “Spend less, and Sell more”. Lowering or raising the bids depending on the performance is a constant process of optimizing your sponsored product ads over the period of time. But it doesn’t necessarily has to be a time consuming process. With the SaleOnline.ai’s optimizer you can get the real time bidding recommendations based on the intelligent analysis. So, you don’t have to waste your precious time over determining the bids.
Furthermore, a seller can make the changes in bids just by clicking the ‘accept’ button. Our algorithms will automatically apply the changes in your Amazon ads.6. Utilize the Automated Campaigns
SaleOnline.ai allows a seller to change any of their campaigns from manual to automated campaigns. Running automated campaigns helps capture the new keyword ideas which otherwise were unfamiliar in the manual campaigns. Amazon uses its intelligence to serve your ads to the queries that it thinks are most relevant to your ads. Those keywords can then be added in your manual sponsored product campaigns.7. Experimenting and Testing
To find out what does best for you, its a good practice to create and run different Ad groups with different keywords targeting. Fox example you may create an ad group for exact match keywords vs. An ad group with phrase match keywords or two ag groups using different variations or synonyms of the keywords. Such trial and test allows you analyze which ad sets perform best. If you find a particular ad set not performing as expected or during a particular time of demand you can pause it any time under the Ad group tab of SaleOnline.ai’s Amazon tool.
At the bottom of line, Bidding should not mean spending too much on your Ads as overspending does not guarantee you the conversions. To be a successful seller you must optimize accurately and bid smartly!
In our last post, we discussed about types of accounts and how to open a seller central account at Amazon. Well here’s the quick recap. Anyone can open a seller account in contrast to the vendor central which can be opened only upon invitation.Read more