Hello sellers! Now that you are familiar about the types of Ad options available to you as a seller, it's time to dive deep into sponsored Product Ads! But before we move ahead here a quick recap.
A Quick Recap- Sponsored product ads are the most popular type of Ads available on Amazon. The ads that appear in Amazon search listings along with the regular product listings, labelled as 'sponsored' are the sponsored product ads. They appear at the top, bottom and right hand side of the Amazon's SERP. They carry a huge potential for conversions as they get seamlessly merged with the product listings on Amazon. Sponsored product ads are targeted at the keyword level and redirect user to product detail page when clicked.
Still wonder, what are the types of PPC ads in seller central? Then read our last post on Anatomy of PPC Ads in Amazon Seller Central.Who Can Use Sponsored Product Ads?
Both the sellers and vendors can use sponsored product ads. However, the vendors don't have option to create ads within the vendor account itself, but they can use sponsored ads with AMS (Amazon marketing services). The sellers on the other hand can create sponsored product campaigns within the seller central account itself.
Now, let's dive deep and understand how to create the sponsored product campaigns within the seller central. Now if you are a complete beginner, don't worry, I will walk you through the process from the scratch.How to create Sponsored product campaign in seller central
From the Scratch
Now if you still don't have a seller central account then, you must first become an Amazon seller to run your ads. You must have some products listed and a well structured online store on Amazon. To know how to become a seller on Amazon read this step by step guide to get started with seller central.
For the beginners here are the basic steps to create sponsored product campaigns.
Already Have Seller Central Account
Now if you already have seller central account, have your products listed then you can start right away following these steps.
Automatic Targeting – You let Amazon decide the related keywords to your Ad. Amazon uses its own intelligence and displays your ads to relative searches. This option is good to find the keyword ideas, but you may not always want to show up for all the keywords which relate broadly to the product. But you can run the auto campaigns as a beginners to get some ideas for your manual campaign later.
Manual Targeting – You specify you manually add your keywords. Selct the keywords that are most relevant to you.
So sellers, are you ready to explore the sponsored product ads? Go ahead and run your sponsored campaigns!
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